NJR Triage and SEO

A white NJR Triage pickup truck with a camper shell and company logo is parked in a grassy field, surrounded by green trees under a clear blue sky. The truck displays a phone number, website, and highlights its SEO services on the side.
A person types on a laptop displaying a website for a licensed land surveyor serving mid Michigan, with surveying equipment and a white vehicle shown on the site.

Goal

NJR Land Surveying reached out because they wanted more customer leads and higher quality leads at that. They were receiving calls from people outside of their service area in some cases and the wrong type of work in others. Additionally they wanted to scale up to larger clients in a particular area of the industry so they wanted to do a better job of targeting those leads.

The overall site needed some visual and UX help as well so we would be doing a light upgrade with these as well.

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Getting them on the map

We did a deep dive learning who NJR wanted as dream clients and how to get in front of them to the site organically. Once we concluded our fact finding and research we did a major SEO push and AI integration so when target clients searched for the service they would be more likely to see NJR at the top of their research.

We also did a light cosmetic and UX update to make the site more visually appealing and improve ADA compliance and general ease of use.

This made all the difference and we received word within days that the phones were rigging much faster and business was picking up almost immediately!

A person sitting at a desk uses a laptop displaying a website with maps and information about a service area. Office supplies and another person are visible in the background on a wooden desk.
A person holding a smartphone displays a Contact Us form on the screen at a wooden table, with another person’s arm, a notebook, and a glass of water visible in the background.

SEO Results

In a very short time NJR saw a bump in traffic to the site and the owner reported those who contacted were more qualified leads.

✅  Google Search Clicks: +59% month-over-month

✅  Google Impressions: +39% month-over-month

✅  Total Site Visits: +15% month-over-month

✅  Pageviews: +22% month-over-month

✅  Unique Visitors: +14% month-over-month

✅  Click-Through Rate (CTR): +14% month-over-month

We love getting the unsolicited thank you texts from the owner explaining how our work has really been working and the clients keep coming! It’s great seeing a business live up to their full potential and keep the books full with some impactful changes!

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