GiantMouse Knives
Sharp Videos for Sharper Knives
GiantMouse Knives had a need for a partner to create recurring content for their social media as well as social projects as they arise. We jumped at the opportunity to honor their awesome brand and create social media content for their community online!
Our Goal: Create beautiful videos that engage with their current fanbase as well as knife enthusiasts worldwide!
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Making Videos That Serve The Brand, But Don’t Look Like An Ad
GiantMouse wanted a higher end video look to match their high end knives, but we didn’t want the videos to feel inauthentic. We found a good balance where content would be beautiful, but also not feel like an ad. Through our testing and reiterations we are seeing great reactions and engagement online leading to knives selling well on release!
We are thrilled at the results so far and look forward to a great relationship them GiantMouse Knives moving forward!
Give the people what they want
GiantMouse fans wanted a larger knife than the GMF1. The team came up with an idea to showcase the new GMF5 next to it’s smaller sibling during an action montage.