CSS Audio Campaign

Two wooden speakers with black stands are placed in a stylish, warmly lit living room with wooden floors, exposed brick walls, and modern furniture in the background.

Our Mission

CSS had a need, they are incredible speaker designers and run a fantastic business, however they didn’t have the ability to scale with great content and marketing help. They brought us on to help steer the ship and create short form content with the intention of growing their audience and in turn selling more speakers.

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Close-up of a black speaker cone with a textured surface, surrounded by a rubber edge. In the background, blurred cardboard boxes and various equipment hint at preparations for the CSS Audio Campaign.

Our Goal

We wanted to give life to these boxed shaped objects. Because CSS sells speaker kits we decided showing the steps, people’s hands holding parts, things that make them feel real would be hugely beneficial.

We tested many ways of showcasing the builds to find a few styles of content that performed well online and met the goal we set out for. We were able to grow their Facebook and Instagram following to 49,000+ followers or 1,125% in growth in about 2 years of organic posting. Numerous posts have hundreds of thousands of views and awesome engagement from the community.

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Close-up of the front panels of two wooden audio speakers, showing the black circular speaker cones and smaller tweeters. The focus is on the speaker in the foreground, with another speaker blurred in the background.

Giving Life to a box

Speakers are a difficult thing to illustrate online, you can’t hear or feel them moving air in the room, so how do you engage with people online? We created a series of content that feel user generated but has a specific feel and goal. The growth we saw online proves we were onto something great!

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For the Love of DIY

Showing DIY can be a fun hobby and a great way to save some money on your dream speakers.

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