My Cadillac Story

A couple stands close together, smiling at each other near the front of a dark-colored Cadillac in a sunny outdoor setting with trees and industrial chimneys in the background—capturing their unique Cadillac story.

Our Mission

We were asked to help give life to the new Luxury Cadillac EV. The idea was to tell the story of a grandfather who worked as a paint inspector for GM and his granddaughter Kierra Lanice who now works on set doing makeup for Cadillac. Her work and driving the new Cadillac continues on his legacy of excellence.

Film Day

We knew we needed drone footage, B-roll to support the story, and detail shots to show how beautiful the new vehicle is. We had 3 scenes: the carwash, driving in a city downtown, and in front of the GM plant. As we worked through the scene we made sure to get as much coverage as we could even though we only had about two hours to film! in The end we wrapped with so much great footage.

Three cars, including a classic Cadillac, drive down a street lined with blooming trees. A red and gray building and a “RIVERVIEW” sign appear in the background, while a bench sits on the sidewalk—another scene in my Cadillac story.

YouTube Short

Check out Kierra’s “My Cadillac Story” YouTube short outlining how her Abuelito set an example of excellence which helped shape not just her career, but her life.

Watch on YouTube