Meridian Winds: A New Era

A close-up of a golden saxophone with intricate engravings, including a city skyline and decorative patterns, set against a teal background—capturing the spirit of Meridian Winds in this New Era of musical artistry.

Goal

Meridian Winds is one of, if not the most, respected shop of its type in the country. We were tasked to do a brand overhaul, create a complete marketing strategy, and provide long term social media, and website content for this beloved musical instrument shop and repair facility.

A close-up of a vintage brass saxophone with engraved details on the bell, set against a textured teal fabric background—a timeless piece ready for a new era at Meridian Winds.

Branding and Logo Creation

With several logos and branding all over the place the new owner wanted to enter a new era with a revised more modern logo style with overlapping “M” and “W” a style they loved. We sent over a handful of designs with this in mind and those chose the final one. We provided a suite of files for different use cases they may run into in the future (transparent background white/black logo, green/tan, and etc.).

Three circular Meridian Winds stickers with different designs are shown on the left, with an arrow pointing right to a new, modern Meridian Winds logo—ushering in a New Era of style with its stylized MW letters in a circular emblem.

Social Media

We had a few ideas of what type of content would do well, the next step was to create content and let the data speak for itself. Pretty quickly we found what resonated with potential customers and fans online. Working closely with the staff and ownership we are able to try ideas and double down on ones that work very quickly. Because we are responsible for the entire brand we have an omnidirectional coverage of important initiatives, promotions, and key ideas that need content to support them.

A close-up of a shiny saxophone with gold and black keys, resting on a stand against a wooden background. The saxophone’s bell displays intricate engravings, capturing the artistry celebrated by Meridian Winds.
Line graph showing daily video views from Jan 1 to Jun 1, peaking several times, totaling 2,281,547 views (up 202.8%). Below: 921,333 viewers and 947,688 three-second views displayed.
A brass alto saxophone with vintage-style keys is shown in three images: a close-up of the bell, a side view, and an angled view, all set against a teal velvet background.
A hand holds up a vintage metal clarinet in front of a row of black and green chairs. The clarinet appears well-preserved and detailed, with keys and mechanisms visible.
A man wearing an apron stands in a music shop holding a gold alto saxophone. Large yellow text on the image reads, IN THE STYLE OF THE OLD CONN 6M. Various instruments and accessories are visible in the background.
A man wearing glasses and a brown leather apron stands in a music store, smiling and holding two saxophones, one in each hand. Shelves with musical instruments are visible in the background.