GiantMouse Knives – Social Video
Our Mission
To create a fun and compelling way to showcase a new small knife from this beloved brand. We decided on the set up of a paper backdrop being cut and a hand punching through it as an attention grabbing hook to stop the scroll.
Film Day
We filmed at our studio and made an enclosure rig out of a box and seamless paper pad to the front. The goal was to keep the interior of the box dark so that whoever was inside was less important than the hand extended out with the knife. After many tests and lots of paper cuts we completed the film day with some great footage.
We used a high end mic to capture the audio for the fans of crispy ASMR content. This made the final video much more satisfying that it would have been with no source audio and only music.
Final Ad (Version A)
Watch the short social media ad campaign here!