Cod Liver Oil – Social Ad
Our Mission
To create a compelling ad for Cod Liver Oil focused on a younger demographic. With over a thousand years of humans eating Cod Liver Oil, you can imagine there are a lot of misconceptions about it. We set out to reframe it for a new generation leading with the benefits and lifestyle.
Film Day
Based on trending videos in this segment online we went with what could be user generated content. Filmed on a camera that is almost iPhone like, the chances decrease of a skip on the ad. We want it to feel like a friend or influencer is posting and sharing their experience.
Two similar ads were created in two locations to A/B test the ad to see which performs the best. Over time we will continue to adapt these videos and optimize over time.
Final Ad (Version A)
Watch the short social media ad campaign here!
Final Ad (Version B)
Watch the short social media ad campaign here!