Our Goal
Nico, our web developer was the lead developer on the Blueprint website for Blue Cross Blue Shield of Kansas City during his time at Chemistry Agency. The team was tasked with creating a resource hub that would populate unique content for specific audiences, determined by the user’s entry point. The editing experience needed to accommodate various levels of CMS experience, and allow for varying levels of access.
Collaboration
Nico worked closely with a small team of user experience experts, designers, and digital strategists. During the development phase of the project, he was the point of contact for BlueKC’s marketing team to ensure their technical requirements were captured and implemented. Additionally, he worked with their marketing managers to deliver a customized editing experience that reduced friction and improved content management efficiency.
Custom Build Considerations
After carefully assessing BlueKC’s needs, the team at Chemistry came to the consensus that a fully customized solution was required. WordPress was the CMS of choice since their team had previous experience with the platform. The result was a great balance of advanced features and simple upkeep for their team!
Check it out at the link below!
